Can your product offer an experience to be identified with, and thus create a bond?
The answers can be obtained through elaborate questioning on the current usage, the image and the user experience of the product.

How can non-users be activated?
We investigate the needs and interests of non-users, their perception of brands and products through various communication measures, always in a competitive environment.

Relevant measurement attributes are

• brand/product recognition (spontaneous/aided) and ad recall
• usage
• image of/satisfaction with product/brand
• optimisation requests/trends from the consumers’ perspective

Usage & AttitudeInsights provides detailed knowledge on